The world of marketing sounds overwhelming to many local business owners although a true marketing professional will always say, ‘it’s all about your marketing’. We can’t recommend what the ‘best’ marketing strategy is for your small business in Perth but we can give you a few pointers and advice on how we did it.
1. Traditional Marketing vs Digital Marketing
Marketing has shifted from traditional marketing tactics towards inbound marketing. In simple terms, this means that consumers no longer want to be ‘sold to’. With the rise of social media and ecommerce, consumers more so than ever are turning to which ever brand or business they like most by the information they can gather right from their handheld smartphones. Inbound marketing is now a technique for drawing customers to products and services using content marketing, social media marketing, search engine optimization and branding.
2. Understanding your target market
Although we might have a fantastic product service or offering, you have to understand that it is impossible to target everyone. Clearly define and identify who your ideal client is. Even if you have a product or service that can appeal to a large audience, ask yourself who do you prefer to work with? Do you identify any niche markets you prefer to do business with? Once you can identify these people, begin to categorize them by specific traits like their age, gender, purchase behaviours and location.
3. Create valuable and engaging content
Once you figure out who your target market and ideal customer is, picture it as if they were in the room and you were telling them all of the amazing things you have in common with them or that gives you that connection with them. This will be the rock to your content strategy. Once you can figure out how to speak the same language as your clients, your clients will begin to follow and engage with the content you are producing. Once you connect with them, figure out what problem you solve in their lives through your offering and how it will help improve their lives.
4. Post regularly
No one likes to make a new best friend or go on a first date with that guy who was really cool but then disappears and comes back into your life when they need you again. Your followers don’t either. You have to give them a reason to stick around. We are all always lacking time, especially business owners but this shouldn’t be an excuse. With scheduling apps such as Hootsuite and Facebook Publishing it’s now easy to schedule your content all at once during a prescheduled part of your week. If that’s not working then as our motto goes, “Do what you’re best at – then outsource the rest.”
5. Network and connect in real life
The digital era has blossomed but that doesn’t mean that people are hiding behind their computers and mobile phones. It’s actually quite the opposite. People are now using social media to get to know the brand and all the behind the scenes action, special promotions and the personality behind the brand. Networking means more than just standing in a room of strangers and feeling awkward. It means showing up and putting your best foot forward and when making connections to really take some meaning out of them. Listen to the people you meet, get to know what they do and don’t go into it thinking ‘this person is a good lead’. The more connections you make and the more you can connect with other people on a personal and professional level, the more likely it is that they will do business with you in the future.
If you’d like to learn more about marketing or how to do it yourself we offer 1 on 1 consultations along with a series of workshops. Just follow through to our events page to learn more contact our offices for more information.