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June 2023

Google Analytics 4

Unleashing the Power of Google Analytics 4

Google Analytics 4 is launching on 1st July 2023! Is your business ready to supercharge your web analytics and gain invaluable insights into your customer’s behaviour? Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It represents a significant shift from the previous version, Universal Analytics, by introducing new features, improved …

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SEO

What is SEO and Why Is It Important for Your Website?

In today’s digital age, having a strong online presence is crucial for the success of any business. Whether you’re a small start-up or an established company, ensuring that your website is visible and easily discoverable by search engines is paramount. This is where Search Engine Optimization (SEO) comes into play. In this blog post, we …

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Goods and Services Tax

Understanding Goods and Services Tax (GST) for Small Businesses

When small businesses come to The Small Business Lounge, one of the most common questions they ask is about the Australian Goods and Services Tax (GST). In this blog post, we aim to provide a thorough explanation of GST, including its registration requirements, guidelines for keeping records, and tips for getting started. Whether you’re a …

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Service-Based

How to Keep and Retain Clients in a Service-Based Industry

In today’s competitive business landscape, it’s important for service-based industries to not only attract clients but also retain them in the long run. Building strong, lasting client relationships is the key to success and sustained growth. This blog post will provide valuable insights and practical strategies for keeping and retaining clients in a service-based industry. …

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New Laws for Annual Shutdowns

Significant Changes Coming to Modern Awards Starting May 1st, 2023   Annual Shutdown Provisions Following previous reviews in February 2019 and August 2022 of “annual shutdown” provisions in modern awards, the Fair Work Commission (FWC) will further amend the annual shutdown provisions found in 78 modern awards by replacing them with a “new” annual shutdown clause. …

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Super Choice Form

New Superannuation Standard Choice Form

Information For Employers & Employees Employees use the Super Choice Form to choose the superannuation fund into which their employer will pay their superannuation contributions. Employers must provide a standard choice form to employees at the commencement of employment. The Super Choice Form is required by law, and employers are legally required to make superannuation …

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Marketing Strategies

Unlocking Success: Effective Marketing Strategies for Small Businesses in Perth

In the vibrant business landscape of Perth, small businesses have a unique opportunity to flourish and carve their niche. However, to thrive in a competitive market, it is essential to have a solid marketing strategy in place. In this blog post, we will explore some effective marketing strategies tailored specifically for small businesses in Perth. …

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End of Financial Year

Essential End of Financial Year Tips for Small Businesses in Australia

As the end of the financial year approaches, small businesses in Australia have an opportunity to review their financial standing, maximise deductions, and plan for the future. By taking proactive steps, you can ensure a smooth transition into the new financial year. In this blog post, we will share valuable tips to help small businesses …

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