What is a Customer Persona?

Have you recently set up your businesses’ social media accounts, MailChimp newsletters or even created your YouTube channel to begin to market your businesses products/services to the world? Although your

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What is your business’s social impact?

Leaving a social impact is using your business as a tool to meet a social need. Businesses with social impacts can provide customers with a role in helping solve social

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Spring Cleaning Tips for your Business

‘Spring cleaning’ your business is not just dusting and decluttering. It means evaluating all areas of your business to find out where to make improvements and ticking off pre-Christmas tasks

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The Best Scheduling Apps for Social Media Content

The pace of social media is getting faster and faster, and the need for more compelling, interesting content is at an all-time high. With this in mind, allocating time to

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Five Tips to Retaining Employees

63.3% of small business owners believe that retaining employees is harder than hiring them. However, the truth is that constantly hiring new employees can cause bigger problems. Employee turnover leads

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How to work with Millennials in the office

In 2016, Millennials (Those born between 1981-1996) overtook boomers as the largest generation within the workforce. You’ve probably worked with or currently work with a Millennial in your office. As

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Four apps you need in your hospitality business

Over the last few years, apps have been embraced rapidly. They are only expected to grow more in the next coming years. As a result, there are countless opportunities to

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The Basics of Personal Branding

Whether you’re running a start-up or you’re a veteran business owner, your personal brand is equally as important as your business’s brand. Regardless of whether you’re the face of the

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5 Tips to Optimise Your Facebook Ad Spend

Facebook ads are the cheapest way to reach your exact target audience right where they spend the most time online (80% of all internet users use Facebook!). It’s a great

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3 Hacks to Maximise Your Social Media

According to a report by We Are Social, over 3 billion people worldwide are using social media. When executed poorly, a social media account is more damage than its worth. Luckily,

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