From bookkeeping to social media (and anything in between), we share tips and tricks on how you can improve your business.

What is a Customer Persona?

Have you recently set up your businesses’ social media accounts, MailChimp newsletters or even created your YouTube channel to begin to market your businesses products/services to the world? Although your

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What is your business’s social impact?

Leaving a social impact is using your business as a tool to meet a social need. Businesses with social impacts can provide customers with a role in helping solve social

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The Best Scheduling Apps for Social Media Content

The pace of social media is getting faster and faster, and the need for more compelling, interesting content is at an all-time high. With this in mind, allocating time to

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Five Tips to Retaining Employees

63.3% of small business owners believe that retaining employees is harder than hiring them. However, the truth is that constantly hiring new employees can cause bigger problems. Employee turnover leads

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How to work with Millennials in the office

In 2016, Millennials (Those born between 1981-1996) overtook boomers as the largest generation within the workforce. You’ve probably worked with or currently work with a Millennial in your office. As

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Four apps you need in your hospitality business

Over the last few years, apps have been embraced rapidly. They are only expected to grow more in the next coming years. As a result, there are countless opportunities to

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The Basics of Personal Branding

Whether you’re running a start-up or you’re a veteran business owner, your personal brand is equally as important as your business’s brand. Regardless of whether you’re the face of the

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5 Tips to Optimise Your Facebook Ad Spend

Facebook ads are the cheapest way to reach your exact target audience right where they spend the most time online (80% of all internet users use Facebook!). It’s a great

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3 Hacks to Maximise Your Social Media

According to a report by We Are Social, over 3 billion people worldwide are using social media. When executed poorly, a social media account is more damage than its worth. Luckily,

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Small Business Tasks for the New Financial Year

The last financial year has flown by and now your business needs to be prepared to step into the new year. With EOFY tasks out of the way, it’s time

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Compliance for small businesses

Australian businesses need education on compliance more than ever. The Fair Work Ombudsman is cracking down on non-compliance in Australia. A recent audit of over 1,385 Australian businesses found what

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Finding the Right Bookkeeper

So, your business has grown and now you are looking to outsource your bookkeeping to a professional. There are a couple of things you need to consider when finding the

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Setting up an E-Commerce Online Store

The current business climate is changing and there is no sign of it slowing down. It is important for small businesses to not get left behind and keep up with

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Tax Toolkit

Our Managing Director, Brooke Arnott recently featured in the Tax Toolkit lift out of The West Australian Newspaper. Brooke wrote two articles to help businesses with tax time (page 15

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New updates with the ATO and small business 2019

Owning a small business can be overwhelming with time spent managing the business behind the scenes and remaining present for your employees and customers. At the end of the day,

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How the Liberal Party win will affect small businesses

The Liberal Party of Australia has taken the victory of the Federal Election. What does this mean for small businesses? A huge pain point for small business owners is the

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2019 Election: How it will affect your business

The 2019 Federal Election right around the corner. It’s important as small business owners to understand how your vote will not only affect you but other small businesses just like yours.

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What does the new federal budget mean for small business owners?

There are four major themes with regards to the 2019-20 Federal Budget – all of which target strengthening the national economy. In relation to small business owners, the budget aims to lower taxes to encourage and reward hard working Australians.

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What could a virtual assistant do for your small business?

Technology is ever growing and constantly improving, and businesses must keep up with it. Technology has allowed businesses to improve their processes and it has introduced a new type of

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Is Doing Your Own Bookkeeping Really Saving You Money?

Is Doing Your Own Bookkeeping Really Saving You Money? Many small business owners find it attractive to tackle their own bookkeeping because it’s a cheap alternative to hiring a bookkeeper.

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4 New Trends in Bookkeeping Technology in 2019

2019 is an exciting time in the bookkeeping and accounting industry. Technology is transforming the industry is a number of exciting ways. We can expect to see changes in the

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How To Network When You Hate Networking Events

Does thought of networking in a room full of other business professionals fill you with dread? Is it an effort to go to networking events or do you try to

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Social Media Trends 2019

In 2018, almost 60% of people no longer trusted social media companies. As a result, businesses need to re-brand and re-strategise new ways of staying relevant. With the 2018 Facebook

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The Benefits of Having an Office Dog

Many articles state the benefits of having office pets, and what’s not to love? What could be better than having an office dog? Allowing for pets in the workplace may

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Engaging Education: Bridging the gap between the classroom and business

Founder and Director of Engaging Education Karen Dennett sat down with The Small Business Lounge this week for an informative, one on one interview to discuss her 2019 business goals

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Kickstart Your Business For Success in 2019 [Checklist]

When it comes to kick-starting your business in 2019, there needs to be a significant focus on planning. Planning is pivotal in a business’s success, and it will help you

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Emerging Marketing Trends for 2019

2019 is fast approaching. It’s time to think about how to you can integrate some of these new and exciting social media trends into your business strategy. We’ve all heard

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The Power of LinkedIn

Businesses need to be able to keep up in this ever-increasingly competitive market.  This is why it is important for you to build and maintain a solid online presence. LinkedIn

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How To Choose The Right Social Media Platform

Find out how to pick the right social media platform for your business, with insider tips and steps.

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BAS Preparation & Lodgement

It's that time again, where all businesses need to lodge their BAS. Before lodging, there are a few crucial elements that need to be checked off to ensure a successful BAS lodgement. Keeping reading to find out what they are!

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Why Hosting Seminars/Events Need To Be Part of Your Marketing Strategy

Whatever profession you are in, you obviously have skills, tips and expertise which could be helpful to others. Sharing that knowledge through seminars or events is a successful way to

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Five Reasons to Invest in a Well-Optimised Website

In this new digital age, not having a website can be detrimental for your business. Long gone are the days of merely relying on your brick and mortar establishment to

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Bankwest with The Small Business Lounge: Wish Someone Told Me Podcast

Recently, our Managing Director Brooke Arnott and our Marketing and Events Coordinator Monica Buczynski sat down with Nat from Nova 93.7 to chat about getting your business name out there, preparing

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The Importance of a Business Plan

A business plan forces you to analyse everything about your business at once. Such as your value proposition, marketing assumptions, operations plan, financial plan and staffing plan.

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What is Inbound Marketing?

A great web presence is crucial for your business. Why? Because the Web is so prevalent in our lives. With the internet at the forefront of consumers’ experience, digital marketing

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#SMPerthSOS: Key Takeaways From Perth’s First Social Media Conference

Last month, over 500 social media & digital marketers attended Perth’s first ever social media conference held at the new Optus Stadium, overlooking the stunning Swan River.  The conference was

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Tips to Get Ahead in The New Financial Year 2018

The end of financial year has come and gone. Hopefully you’ve successfully passed the rush of EOFY preparations and are ready to begin the new financial year with a clear

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Here’s How A Financial Health Check Will Benefit Your Business Now

Here’s the deal: Your business finances are vitally important to the continual growth and success of your business as a whole. Find out how conducting a financial health check will benefit your business today.

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Why Social Media Is An Important Part of SEO Strategy

Does social media play a role in SEO? The short answer to the question is: yes, social media plays a role in SEO however, not in the way many people think.

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Here’s How Your Business Could Benefit From Business Automation

Do you struggle getting caught up with tasks that are repetitive and tedious? What business process automation aims to do is drive efficiency and provide transparency for tasks that are repeatable or tedious.

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Bookkeeping Basics You Need To Know

We ran through the basics of bookkeeping and finances to help business owners become more financially literate. Today, we want to share with you the need-to-know information that will help you gain more control over your business.

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Cash is King: Understanding Cash Flow Statements

Business revolves around trade: the value exchange between two or more parties, notably with the generation of cash flow for product(s) and/or service(s). It is imperative to understand that no

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Single Touch Payroll – It’s Time To Get Ready

If you’re an employer, chances are you would have already heard of the term Single Touch Payroll. But what is it exactly and how will it affect your current payroll process?

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4 Things Every Small Business Needs to Know When Considering Hiring an Employee

‘It is without a doubt that fantastic employees can be your greatest asset, and possibly your greatest cost’ – Christine Howitz from Cornerstone HR at our April Lounge Networking Breakfast.

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Reasons Why A Professional Bookkeeper Will Save Your Business Money

Does reconciling your bank and recording your finances take up a lot of your time? Do you struggle understanding everything on your financial reports? A professional bookkeeper could save you money.

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How to Go Paperless in Your Business

While many traditional businesses are accustomed to using paper, we now live in the age of digital where most of us are more connected digitally than ever before. In this post, we share some of the biggest benefits that could help streamline your business processes.

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Create or Curate?

Curating content can be a great mix into your social marketing strategy when you’re just starting. Here are a few reasons why you should also be creating your own engaging content.

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What Is the Best Marketing Strategy for My Business?

The world of marketing sounds overwhelming to many local business owners although a true marketing professional will always say, 'it's all about your marketing'. We can't recommend what the 'best' marketing strategy is for your small business in Perth but we can give you a few pointers and advice on how we did it.

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New Video Marketing Trends for your Small Business

Video marketing is a trend that has been growing rapidly over the past few years. We’ve seen a massive increase in video content on the internet, especially on social media platforms. If you want to maximise the way customers engage with your brand, you might want to try taking advantage of some of the new trends in video content.

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