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The Small Business Blog

From bookkeeping to social media (and anything in between), we share tips and tricks on how you can improve your business.

Bookkeeping

What is a Customer Persona?

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Sep 17

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Do you want to better market your business but you're currently stuck on a small budget? Here are some tips on how you can promote your business better without breaking the bank! 1. Create a Google Business Account You can list your business online for free and customers can easily find you nearby their area on Google maps. 2. Get involved in your community Try volunteering your services or make a fund raising event to get your name out there and better yet, to help the community! The more people that see you, the more likely you will gather more interest towards your business. 3. Write a blog! Ever wanted to put your industry knowledge onto paper and share with like minded people? Blogging is the best way to do this and it's a free and easy way to draw in your ideal target market. #smallbusinesstips #perthmarketing #perthbookkeeping #perthaccounting #perth #perthsmallbusiness #budget #perth #perthlife #perthblogger #perthgirlboss #perthbusiness #perthblog #perthisok #perthvolunteering

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Sep 16

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Sep 15

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Introducing one of our speakers for our webinar this Friday, Duc Pham from Perth Business Network. Duc Pham is the founder of @perthbusinessnetwork, a premier networking organisation for Perth’s most progressive business owners and leaders. His career spans over two decades across multiple industries including banking, finance, insurance and superannuation. Prior to establishing his own business in 2017, Duc worked with many teams and in management roles for SME’s and multi-nationals; hence he has an in-depth experience and knowledge of the issues pertaining diversity and inclusion. A humanitarian at heart, Duc is also deeply passionate about promoting the best practice in business through progressive thinking, innovation and challenging the status quo. A Vietnam War refugee, Duc has survived and thrived as a business owner, Foodbank Ambassador and devoted family man. #perthbusiness #perthbusinessnetwork #networking #perthcity #perthcbd #perthvibes #perthtodo #perthmarketing #perthbusiness #perthsmallbusiness #perthtodo #perthnetworking #perthbusinessnetworking #perthlife #perthgram #perthaccounting #perthmarketingagency #perthbusinessnetwork

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Sep 14

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We all get stuck on ideas from time to time and that's normal. One of the best ways to get out of an idea block is to brainstorm! Your idea can start off messy and later be refined to something greater, but how do you start? - Mind mapping You can organise ideas and information that you have gathered by using visuals. It also gives you a clearer understanding of what you and your colleagues want. - Create a diverse team It might not be as productive having just your team in the picture. Try bringing in other teams or departments involved and this help create new and improve current ideas! - Round Robin brainstorming Gather your colleagues together and allocate a time limit for each person to have their say around the circle. This allows for everyone to contribute and for those that are shy, this is the perfect opportunity to have their voices heard. This will also help prevent repeated ideas and will get people to think on their toes and bring up something newer than the person before them. #perthtips #perthsmallbusiness #perthgirlbosses #perthmarketing #perthbusiness #perthcreatives #businesschicks #perth #perthwa #perthsmallbusinesses #businessperth #theperthcollective

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Sep 13

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Thank you to everyone that attended the @dunsboroughchamber 'Business Unplugged' event at our Dunsborough office! We were happy to see so many new faces and hope that you were able to make some valuable connections in the area. We would also like to thank @blackbrewingco_hq and @balinesekitchen2020 for the amazing food and drinks and @greenwavesolar_today for speaking at the event. #dunsborough #dunsboroughsmallbusiness #smallbusinessaustralia #busseltonsmallbusiness #margaretriversmallbusiness #southwestwa

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Sep 11

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Introducing Primus Realty for our Spotlight Saturday! They came to us looking for bookkeeping assistance in areas such as budgeting, accounts payable and processing invoices. If you are looking for a property management business with a passion for real estate, get in touch with Primus Realty. They have experienced realtors with the ability to take on challenges that may be confronting for some tenants and lessors. #perthbookkeeping #perthcbd #perthbusiness #perthnow #theperthcollective #perthvibes #myob #xero #carbongroup #perthgirlbosses #perthsmallbusiness #perth #westleederville #mthawthornhub #leederville #womeninbusinesswa #womenownedbusiness #wa #perthaccounting

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Sep 10

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We agree that good customer service is really important, especially for small businesses that are just starting out. Do you think you're willing to pay more when you receive great customer service from a small business? Let us know down in the comments! #perthsmallbusiness #perthcbd #perthbusiness #perthnow #theperthcollective #perthtodo #perthsmallbusiness #perth #mthawthorn #womeninbusinesswa

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Sep 9

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Have you asked your loved ones "Are you okay" today? Life has it's up and downs and someone you know might be struggling, let them know today that you can support them. #ruokday #perthbusiness #perthmarketing #perthbookkeeper #perthsmallbusiness #smallbusiness #perthblogger #theperthcollective #perthbusinesswoman #perthlocal

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Sep 8

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Have you registered for our next @Bankwest webinar event? On the 17th of September, we will be presenting a webinar discussing how you can grow your business through networking. Topics that we will cover include in what ways you can put yourself out there to build your connections and how to develop great networking skills. Visit the link in our bio to register. #perth #perthcity #perthcbd #perthvibes #perthtodo #perthmarketing #perthbusiness #perthsmallbusiness #perthsmallbusinesses #perthtodo #perthnetworking #perthbusinessnetworking #perthlife #perthwomein #perthwomeninbusiness #perthgram #perthaccounting #perthmarketingagency #perthbusinessnetwork #perthgirlbosses

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Sep 6

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The @dunsboroughchamber will be running a fundraising event, the Doing Good Lunch, on the 23rd of September in support of the Zonta Club in Dunsborough. There will be inspiring guest speakers and amazing food and wine provided at the wonderful venue, @rustico_hayshedhill. Ticket sales and raffle proceeds will be donated to the Zonta Club of Dunsborough to assist in funding 4 scholarships for girls in year 11 and 12 at Bussleton Senior Highschool. For more information and registration details, visit the events page on the Dunsborough Yallingup Chamber of Commerce and Industry website. #womeninbusiness #doinggoodlunch #zontahousedunsborough #perthfood #perthwine #events #dunsboroughtodo #perthsmallbusiness

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Sep 6

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What is multi-factor authentication (MFA)? It's an authentication system that combines something you know (such as your user name and password) with something you have (an authentication app on your phone or tablet). @Xero's MFA is a second layer of security that protects you and prevents anyone else from accessing your account even if they know what your password is. #xerotips #perthaccounting #perthbusiness #smallbusiness #smallbusinesstips #perthaccounting #xeroapps #perthsmallbusiness

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Sep 5

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Happy Fathers Day to all the wonderful fathers out there! We hope you are all having a wonderful time with your loved ones. #perthsmallbusiness #perthmarketing #perthaccounting #perth #perthlife #perthcreatives #theperthcollective #perthisok #smallbusiness #girlboss #perthevents #perthtodo #fathersday #perthfathers

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Sep 1

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Most of us know of TikTok as the platform to create viral content, but did you know there is also TikTok for Business? TikTok for Business allows you to create ad campaigns and includes an easy-to-use Smart Video Creative tool so even if you're not too tech savvy, you can still make a video within minutes! But the real question is, should you use TikTok for your small business? We think so! But why? 1. With 800 million active users worldwide and an average screen time of 52 minutes per day, there's no doubt that your business will be seen by users. 2. What makes TikTok different is that they are able to target a hard age group for marketers which are between 16-24 years old and even users from 40-50+years old exist on the platform. If this is your target demographic, then TikTok is definitely worth a try! 3. For paid ads, TikTok is a lot cheaper compared to Facebook and Instagram. You can also target the ads by age, location and interest so you will be able to gauge which type of ads work best with your customers. #perthsmallbusiness #tiktok #socialmedia #marketingtips #perthisok #perthlife #australia #westernaustralia #perthcity #perthsmallbusiness #perthgirlboss #theperthcollective #perthcreatives #digitalmedia #digitalmarketing

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Aug 31

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Have you heard of Practice Ignition? It is a tool that can help you focus on what matters most in your business with it's ability to make smart proposals! It takes just minutes to create and your client can accept your proposals on the spot. Without printing, signing or scanning, Practice Ignition makes everything easier by automatically creating and reconciling invoices in Xero when you process payments. You can also import client details from your Xero apps to make the proposal creation even faster. #perthbusiness #perthbookkeeper #perthsmallbusiness #perthaccountant #xero #carbongroup #smallbusiness #perthblogger #theperthcollective #bookkeeper #womeninbusinesswa #womeninbusiness #accounting #wa #businesschicks #perthlocal #myob

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Aug 30

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Today we would like to give a special highlight to our operations manager, Anne. What most of you might not know is that for the past 5 months Anne has been battling stage 3 breast cancer. Not only has Anne continued to work throughout her chemotherapy treatment but she has continued being an amazing friend, colleague and mum to her daughter Ruby. Today marks Anne's final chemotherapy treatment and we are so proud and in awe of your strength and positive attitude. You are a star and an inspiration, Anne Disilivio! 🌟

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Aug 30

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Aug 27

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Aug 26

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Aug 24

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At our 'Growing Your Business by Networking' webinar with @bankwest, we will be discussing in which ways you can expand your business connections through networking events. Often businesses nowadays can grow through spreading word of mouth, but to get more people talking, you need to start by stepping outside of your comfort zone and meeting new people! To find out more, visit the link in our bio.

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Aug 23

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@zapier is a workflow automation tool that can help your business boost productivity by automating time-consuming tasks! With the Zapier Xero integration, you can automatically create invoices, contacts and more by integrating data from other apps you use such as CRM, payment platforms and eCommerce stores. Zapier also communicates any new information on Xero to other tools in your pinepline such as mailing new invoices automatically after they're created. #perthaccounting #zapier #accountingapps #perthbusinesswomen #perthsocialmedia #perthmarketing #perthgirlbosses #businessstrategy #perthsmallbusiness #businesschicks #womeninbusiness #womeninbusinesswa #womenmeanbusiness #xero #perthaccountants

Here to support small business and ignite the dream to succeed. We are your bookkeeping, advisory and digital marketing specialists.

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+08 6153 0036
395 Oxford Street Mount Hawthorn WA 6016
28E 55 Dunn Bay Rd, Dunsborough WA 6281

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The Small Business Blog

From bookkeeping to social media (and anything in between), we share tips and tricks on how you can improve your business.

New Announcements for the JobKeeper Payment

Alternative tests for the Jobkeeper Payment

Code of Conduct for Commercial Tenancies

Small Business Support Guide COVID-19

Stimulus Package and what it means for small business

What is a Customer Persona?

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@thesmallbusinesslounge

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