What is branding, and why is it important for your business?
Branding has come a long way from being just a logo. Good branding takes into account the customer experience when they see your presence on the internet or in person. This ranges from the ease-of-use of your website, the visual appeal of your social media, to the way you answer the phone.
In this workshop we’ll be covering:
*Establishing a target audience
*Visual branding: we’ll be touching on colour palettes, font pairings, and shapes and textures.
*Communication as a medium for branding
*Using design software to create logos and graphics
*How to maintain consistency across all your marketing media for successful brand recognition
Now in order to tie this all together so that you can go away and begin developing your own personal branding, we will be including a Canva tutorial to begin building your brand during this workshop. This workshop does require you to bring your laptop/tablet and to be registered or have the Canva app downloaded.
Bring any questions you have about Canva as our Marketing and Digital experts will be happy to show you how to unlock and use all of its features.
How do you want others to perceive your brand?