Behind every successful social media strategy lies the underlying message and content is the delivery of that message to your ideal customer. We’ve all heard the saying ‘content is king’ as sharing valuable content with your key audience helps to begin building that relationship and make the social media marketing actually work!
The question then becomes with the internet flooded with content do you then create your own content or curate content from external sources or use a mix of both? What topics will you cover? What generates the most engagement?
Our short answer is to use both! In this workshop, we will cover how to create the right content for your business and cover areas of how to deliver your message using platforms such as:
- Social media posting
- email newsletters
- LinkedIn Articles
- Website copy
- Direct mail
We will look at each and every one of these channels a business can use to add value to their audience but look at developing a strategy and a calendar to deliver this content effectively!
Walk out of this workshop with your very own content calendar for the upcoming month, deadlines and SMART goals to reach in your content marketing strategy!