You know an email database is important, but you don’t know how to get more emails on your list. To make things worse, you don’t know what to do with them once they’re on your list!
Sending out a random email newsletter or product launch email every now and then is not a strategic way of providing value to these people. They’ve opted in to receive your email so they’re obviously interested, but it’s likely they need to learn a little bit more about your business before they’re ready to make the decision to buy from you.
This is where the 5 Part Email Nurture Sequence comes in, a powerful tool which builds trust and connection with your potential customers. These emails are automatically sent out to your new subscribers in a series that takes them through 5 phases of the buying decision-making process.
In this workshop, you’ll learn why email is the marketing strategy you need to focus on in 2019 and how to create your first 5 part automated email nurture sequence. You’ll walk away with a plan for what needs to go in each part of the sequence and be equipped with the technical knowledge of how to put the sequence together yourself in Mailchimp.
Kate is a Brand & Content Strategist with 10 years of industry experience working one-on-one with clients to share their brand’s story through content. She helps small business owners develop marketing and mindset strategies to take their business to the next level through free educational content on her YouTube channel, corporate workshops and her online course Instagram Brand Builder.