Leveraging Local SEO to Improve Your Rankings on Google

In the digital age, where online visibility is crucial for business success, local SEO has emerged as a powerful tool for small businesses to increase their presence on Google. Local SEO focuses on optimising your online presence to attract more business from relevant local searches. Here are practical strategies to leverage local SEO for improving your Google rankings.

Understand Local SEO

Local SEO involves optimising your website and online content to appear in local search results. This is particularly important for businesses with a physical location or those serving a specific geographic area. When people search for businesses “near me” or within a specific location, you want your business to come up.

Optimise for Google My Business

Google My Business (GMB) is a free tool that allows you to manage your online presence across Google, including search and maps. To leverage GMB:

  • Claim your listing: Ensure your business is verified on GMB.
  • Provide accurate information: Your business name, address, phone number (NAP), hours of operation, and categories should be accurate and consistent across the web.
  • Add photos and updates: Regularly update your listing with photos and posts about your business.

Focus on Reviews

Reviews are a significant factor in local search rankings. Encourage satisfied customers to leave positive reviews on your GMB profile and respond promptly to all reviews, addressing any negative feedback professionally.

Use Local Keywords

Incorporate local keywords—terms that potential customers are likely to use when searching for businesses like yours in your area—into your website’s content, titles, meta descriptions, and URLs. Tools like Google Keyword Planner can help you identify relevant local keywords.

Optimise for Mobile

With the increasing use of smartphones for local searches, having a mobile-friendly website is no longer optional. Ensure your site is responsive and loads quickly on mobile devices to improve both user experience and search engine rankings.

Create Local Content

Creating content that reflects local news, events, or activities can boost your local search visibility. Blog posts, videos, and even social media content that tie into local interests or events can attract more local searches to your site.

Build Local Links

Backlinks from reputable local websites can significantly boost your local SEO efforts. Partner with local businesses, sponsor local events, or participate in community initiatives to earn links back to your website.

Use Social Media Wisely

Engage with local audiences on social media platforms by sharing local content, participating in community discussions, and promoting local events. Social signals don’t directly impact SEO rankings, but they can drive local traffic to your website and increase brand visibility.

Monitor Your Progress

Finally, use tools like Google Analytics and Google Search Console to monitor your website’s performance in local searches. Pay attention to metrics like search rankings, traffic sources, and conversion rates to understand what’s working and where you need to improve.


Leveraging local SEO is a powerful way for small businesses to improve their Google rankings and attract more customers. By focusing on these strategies, you can enhance your online presence, outperform your local competitors, and build a stronger connection with your community. Remember, local SEO is an ongoing process, so continuous optimisation and adaptation to new trends are crucial for long-term success. If your business isn’t showing up on Google search for the services you offer, or even worse for your businesses name, feel free to reach out to our marketing team to learn more how we can help you rank higher with Google. Contact us at (08) 6153 0036 or email social@thesmallbusinesslounge.com.au.

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