In this new digital age, not having a website can be detrimental for your business. Long gone are the days of merely relying on your brick and mortar establishment to promote your business.
Websites are the new ‘shop front’, and not having one can means you are at risk of losing a lot of ‘potential customers’.
Having a robust and engaging website lets your customers know:
- Who your business is
- What your company has to offer
- How customers engage and contact your business
- Why your business is beneficial
- Allows you to establish your brand and image
Nowadays, all websites can be customised and turned into virtual stores, allowing customers to browse, buy and sell all at the click of a button, or swipe of a screen.
Here are five ways a website can help your business:
1. Better customer experience
The team here at The Small Business Lounge understand ‘business’ and the importance of customers, and customer retention. We believe that having a reliable website is something that is crucially important nowadays.
Having someone land on your website landing page is like a customer walking and standing right in front of your door.
Our marketing team strongly recommends that your business creates a unique website that is cohesive and consistent with your branding and company image.
Using marketing and branding techniques, coupled together with a user-friendly site, we believe that we can ensure your customers a seamless and positive experience every time.
2. It’s cost-effective
Websites are a great cost-effective way to generate business by means of employing self-promotion and advertising techniques.
You no longer need to pay for ads in newspapers or the radio. Instead, you can utilise tools such as Google AdSense and AdWords to generate more business and income.
We believe a well-curated website will help your organisation develop a stronger online presence, all while allowing for your business to position itself strategically and in conjunction with your brand, and brands alike.
Not only is the development of a website cost-effective, it will also help your business get the reach it needs; a process that ultimately leads to customer retention and satisfaction.
3. Improves customer service
Websites help to improve your customer service; they are an essential platform that allows your customers to engage with your brand, services and products.
Additionally, website’s enable you to encompass other features such as testimonials, reviews or FAQ pages.
These pages allow you to develop trust, reassurance and encourage your customers to purchase your goods and services with confidence.
4. Products and services
We understand that sales are paramount, that is why we believe your business should not limit itself to a brick and mortar storefront, nowadays more businesses are moving into the eCommerce space and customers love the ease of shopping from the comfort of their own home.
The digital movement has opened up a world of opportunity for small businesses, which allows your organisations to reach a much broader target market.
The possibilities and opportunities are endless when you have worldwide exposure.
5. Allows you to be operational 24/7
We understand your business cannot be open 24/7, but with a digital storefront, it can be. Not matter your products or services, having an active website will allow your business to be accessible 24 hours a day.
If these 5 things aren’t reason enough to create your business website, we don’t know what else might motivate you!
If you are interested in creating a website for your business, why not give us a call today? Book a meeting with our creative, tech savvy Web Designers and Marketing Department and find out how we can help your business reach its full potential.