Whatever profession you are in, you obviously have skills, tips and expertise which could be helpful to others. Sharing that knowledge through seminars or events is a successful way to build a professional service practice and relationships with those outside of your organisation.
Undeniably, you will not find many people that don’t agree with this great marketing technique.
Seminars and events are useful tools to:
- help raise awareness of your business,
- market any new products or services
- and even bring in revenue for your business.
When holding a seminar or event, it is important to make sure you:
- have a clear purpose of the topic,
- select a date and venue that will work best for your target audience
- and that any promotion of the seminar or event appeals to the target audience.
Do you have a lot of understanding about what business you are in? Are you looking for a way to build trust with new and old clients? Here are some reason why yours business can benefit from holding a seminar or event.
Build brand recognition
Seminars and events are an exciting way to increase hype around your organisation. It invites others to connect with your brand. People usually bring a friend or two or will tell them about the seminar or event after, therefore increasing the reach and awareness of your organisation.
Showcase your venue
Running a successful seminar at your workplace can lead to others wanting to use your space to run their own seminars or events. This can then turn into added revenue for the business and provide the opportunity to network with other business professionals.
Connecting with the audience, clients or members on a personal level can only be achieved through face-to-face communication. Building relationships through talking to the person face-to-face can have a huge impact on their engagement and trust in your organisation.
Sharing your knowledge and lending a helping hand allows others to connect with you and your brand mission.
Ticket prices allows added revenue to your business. People who attend your seminar or event might then require the services your business offers- therefore new clients create income for the organisation. Also, people may want to hire out your venue for their future event or seminar, which is a nice added profit.
Here at the Small Business Lounge, we offer workshops to assist small businesses with the skills they need to maximise their company’s success. Our staff who take on these workshops have many years of experience and a great understanding of the industry. We have regular events and the details can be found on our website or on our social media pages.