A great web presence is crucial for your business.
Because the Web is so prevalent in our lives. With the internet at the forefront of consumers’ experience, digital marketing has quickly become a main focus for most businesses.
Inbound marketing is a term you may have heard before. It’s important for you as a business to understand it because it is now the forefront of digital marketing.
Capturing a consumer’s attention is hard. It requires being able to stand out among all the noise to get them to notice you and take interest in your brand.
Unfortunately for businesses, people have become more and more skilled at blocking out interruptions and marketing tactics.
But there’s good news:
There is a better way to grab consumers’ attention and generate more leads for your business. You no longer have to push your message onto people in the hopes of gaining some interest.
Keep reading to find out how inbound marketing can help your business bring in and retain customers.
What is inbound marketing?
In order to define inbound marketing, we must understand what traditional (outbound) marketing is.
Traditional (outbound) marketing, is all about interruption. Pushing a company’s message out to infiltrate a consumer’s life to try and get them to pay attention to you.
It relies on traditional media such as TV, radio and magazines to get the marketing message out.
Inbound marketing is quite the opposite. It is about pulling consumers in to your brand through relevant and useful content and great storytelling.
Check out this infographic below on the difference between inbound and outbound marketing:
Rather than pushing information on people who don’t want it, inbound marketing focuses on understanding the problem of the consumer and providing a timely solution through useful content.
In this sense, your buyer persona plays a key role in your marketing strategy. All the content you produce is optimised according to your buyer persona.
Inbound Marketing Tactics
Many of these tactics you have probably heard of and are already implementing. These include:
- Search Engine Optimisation: It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines (Definition from Search Engine Land).
- Email Marketing: When a company sends a promotional message / material to groups of people through email. Messages can contain: advertisements, commercial messages or call for business.
- Blog marketing: promoting your business through publishing content on a blog (updated regularly).
- Viral Marketing: Uses social networks and the spread of information by word-of-mouth to promote a product/business.
- Content Marketing: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience (definition from: Content Marketing Institute).
- Social Media Marketing: using social media platforms (e.g. Facebook, Instagram and LinkedIn) to promote a product/service.
Inbound marketing, unlike traditional marketing, does not require you to spend a lot of money to get results. Instead, all it requires of you is an investment of your time and creativity.
If you need help implementing an inbound marketing strategy into your business, we can help. We provide marketing and social media support for small businesses.