Last month, over 500 social media & digital marketers attended Perth’s first ever social media conference held at the new Optus Stadium, overlooking the stunning Swan River.
The conference was broken into 3 main topics of discussion: Influence, Behaviour and Innovation with industry leaders taking the panel discussions after each topic.
Here are some of my key takeaways from the conference, if you didn’t have a chance to attend yourself:
The digital space is rapidly evolving.
It once took an entire team to develop content including:
- a graphic designer,
- an SEO guru,
- and additional staff in an agency setting.
Social media has changed the game in terms of marketing. Social media users now are more likely to make purchase decisions based on brands they ‘trust’.
Customers are using social channels to find and research brands that align with their values and are more likely to trust user-based reviews or user-based communities than a celebrity or endorsement.
This has led to the blow up of Instagram ‘influencers’: people that have a large following or tribe-like following. If you’re a business, adopting influencer marketing as part of your marketing strategy is a quick and effective way to access great content and get it in front of the right audiences.
The company Tribe has released a platform for influencers to develop content and submit it to some of the world’s largest brands (and small ones too). This is a win-win for brands and content creators alike.
No longer does a business need to turn to an agency to develop content, instead this new platform is letting content creators and influencers come to you. A total game changer!
Marketing in recent years has shifted to include user experience as an important part of the mix.
Customers are now getting used to things being better, quicker, easier and cheaper. They are after easy and friction-less environments.
So, how do brands adapt?
Should you constantly be striving to please your customer? Adam Ferrier says not to.
You remain ahead not by listening and matching each request but instead by staying on brand.
It’s now more important for business to really understand their brand positioning; from core values to the brands’ intentions.
Everything with innovation keeps changing and it will only continue to change.
It is important for marketers and businesses alike to note of changes and embrace the change. There are massive changes to the digital space coming, so it’s important to remain on the forefront.
New technologies, Jeff Gilbert from Hubspot anticipates, is the rise of voice commands and voice search with the rise of technology such as Google Home now active in many households.
Now is a more exciting time than ever to be in the world of Social Media Marketing, which for the first time ever is now recognised as its own industry!