According to a report by We Are Social, over 3 billion people worldwide are using social media.
When executed poorly, a social media account is more damage than its worth. Luckily, we have three hacks to help you focus your efforts and ensure your social media strategies are effective.
Creating and posting for social media takes up a LOT of time and energy. You need to dedicate time to strategizing your posts, coming up with the right content, writing the copy, creating the graphics and posting it up every day.
That’s a ton of time and commitment that frankly, not many people have time for. Fortunately, there are some great apps out there to help you do this.
Hootsuite is an all-round social media management tool that allows you to manage and measure your efforts across multiple social networks. Hootsuite’s ability to schedule hundreds of posts in one sitting plan and edit the posts for the next week/month ahead and then focus on your business while Hootsuite automatically posts them.
Buffer allows your marketing team to manage, schedule and publish content across Instagram, Facebook, Twitter, Pinterest, and LinkedIn. It also allows you to specifically tailor your posts to each social network.
With these or one of the countless other social media scheduling apps, you should soon be saving time and making the most out of your efforts.
Create achievable and measurable goals
A Keap survey shows that the leading marketing goal for small businesses is to drive sales.
However, Hootsuite lists raising brand awareness as the number one benefit of social media. With this in mind, you need to be strategic about what goals you want to achieve from social media.
Creating goals for your social media marketing allows you to be confident that you’re working in the right direction and allows you to monitor your progress.
It is important to develop SMART goals. These are specific, measurable, achievable, realistic and time-based.
For example: if your aim is engagement then metrics such as shares, and comments are a good way to assess progress while raising awareness can be seen through likes, followers and views.
Engage and encourage
A study conducted by Sprout Social highlights the importance of engaging with consumers on social media. According to Sprout Socials study, consumers are 71% more likely to purchase after a positive social experience. Being responsive to users on social media is one of the most effective consumers prompts to purchase.
So, how exactly do you engage your customers?
Boosting engagement is all about interacting with others, through comments, sharing and reacting to content. Set out a specific amount of time each week to simply reply, comment and interact with other users.
You need to nurture an engaging media page; this can be done through visual content such as videos and images.
Buffers’ State of Social Report highlights the rise of video content. The report also shows the currently untapped opportunity of new platforms such as IGTV, a standalone Instagram app with capacity for longer videos.
Now focus on your business
Following these hacks will help you turn your social media accounts into a great asset of your business with small regular input.
If you need social media training or would like someone to manage your social media for you then get in contact with our marketing team on 08 6153 0036 or contact us here.