The pace of social media is getting faster and faster, and the need for more compelling, interesting content is at an all-time high. With this in mind, allocating time to plan and create content ahead of time for social media platforms has many benefits.
Thankfully, there are many apps available to help you get your planning and scheduling done.
Here’s a list of the best apps for planning, editing and scheduling content across multiple social media platforms.
Later is an entry-level scheduling app that has packages designed for anyone from individuals to agencies and large marketing teams. Business packages start at $19 a month making it one of the most reasonably priced scheduling tools.
Later allows you to schedule content across multiple platforms but works best when used for Instagram. It provides Instagram-specific analytics such as Instagram story analytics.
Later lets you create your visual calendar while also providing a preview of your Instagram feed.
We personally use Later to plan and schedule our content here at The Small Business Lounge. The ability to save captions, the ease at which you can change when you have a post scheduled with the drag-and-drop feature are just some of the many things we love about Later.
Buffer is a mid-tier scheduling platform with a range of different plans depending on your business needs.
This means you can choose a plan based on your goals, whether you’re looking for help publishing content, replying and engaging with customers or searching for social media analytics.
Buffer’s range of plans allows it to be one of the cheapest scheduling apps at $15 a month while still providing options for more advanced users.
To streamline processes Buffer provides a single dashboard to access both Facebook and Instagram analytics. This lets you monitor all social messages in one place.
Buffer has a team focus, which is why they include team management options.
So, you can easily manage team members access to social media accounts and set permission levels including: managing tasks and assignments to ensure your team is organised and on track to meeting goals.
Everypost is a visual-based content scheduler that makes it easy to create content as well as share videos and images from apps like Instagram, YouTube and Flickr.
At $9.99 a month this one of the cheapest scheduling options out there. Upgrading your plan makes Everypost one of the best-valued schedulers on the market.
Everypost provides you with the opportunity to tailor your posts to each social media platform to ensure you’re taking advantage of their individual features.
You can create groups of social networks, collaborate, and manage roles and members permission levels with Everypost’s collaboration feature.
Hootsuite is one of the first and most well-known social media management tools. It is one of the more expensive schedulers at $39 per month.
It is an all-in-one social media tool, Hootsuite that includes team management. Using Hootsuite,or you can track your team’s customer response and resolution times.
Analytics reports can be created using over 200 metrics and then shared or exported to show employees and clients.
A tailored analytics toolbox lets you control what analytics are shown. This is enhanced by social analytic integrations and apps.
The app provides integration with 250 apps and partners to ensure your business will get the best out of its social media management.
We use Hootsuite to schedule and analyse content from Facebook and LinkedIn. It’s a great tool to consider using for your business – you can join on a free plan to test it out or trial a premium plan!
5. Sprout Social
Sprout Social is one of the most comprehensive social media management tools. The pricing starts at $99 per user, per month.
Sprout Social includes social listening software, which is a very useful tool if you’re looking to know your target audience better and create content that directly speaks to their needs and interests right now.
Combining this with publishing and scheduling software, you can immediately act on things your customers are talking about right now.
With Sprout Social you can create presentation-ready reports with your logo, using provided templates.
With an increasing number of scheduling apps on the market, what is offered beyond scheduling is what places these apps above the rest.