Businesses need to be able to keep up in this ever-increasingly competitive market. This is why it is important for you to build and maintain a solid online presence.
LinkedIn is a powerful platform that can help build your business. It gives you the opportunity to make connections and network with other businesses and business professionals. You also have the ability to tap into existing connections and grow your brand online. It is the top-rated social network for lead generation.
LinkedIn all begins with connection.
Having a LinkedIn ‘connection’ implies that you know the person well or that they’re a trusted business contact. Once you have connected with someone on LinkedIn, they then are considered a 1st degree connection. 2nd degree connections are connected with your 1st degree connections.
So why are people connecting with other people on LinkedIn? Below are some ways connections can help build your business:
Build your professional network
Now this is an obvious one. But why is constantly building a professional network important? Networking with other business professionals is essential. LinkedIn allows you to make connections in a matter of seconds.
Networking is a useful way to expand your knowledge, learn from the success of others, get new clients and tell others about your business.
Increase credibility and attract new business
By having connections and followers, businesses attract new business. You come across more credible when you have a lot of connections with business professionals. As a result, more businesses want to do business with you. Who wouldn’t want to do business with someone who is connected to important industry professionals?
The more connections you have the more people will see your posts and business. When you post something on LinkedIn and one of your connections like or comment on it, that post them comes up in their connections feed.
Connections for the future
You never know what you might need in the future- having contacts and connection from different business owners can help you in a time of need.
Here at the Small Business Lounge we offer many packages to help you build your social media presence. To find out more information click here.